Our Process

LISTEN

The first thing we do Is listen. We ask quest ions, and we listen to you. This Is the only way we can learn about your goals, your brand, your industry, and your customers. We scope out your rivals. This Is the time to figure out exactly what they’re up to. What they do and say, and why. Once we’ve got a good grasp on their strengths and weaknesses, we can evaluate how your brand stacks up to to theirs.

We check the facts. Of course, this means we research and analyze, but for us this doesn’t mean just sifting through data and crunching numbers. We like to read the tea leaves. We can discover trends and patterns and look for key insights beyond the numbers and stats. That Is what the Listen phase is all about. If it sounds thorough. it’s because It needs to be. In this phase of the process, we are trying to uncover key insights that will guide our thinking and yours, and lay the foundation tor everything
we do together.

PLAN

When it comes to creating an integrated marketing strategy, we know that we can’t just get started with it If we haven’t done our homework first. That’s why we’ve taken the time in the first phase to make sure we’ve gathered all the information that we can. But once that process is done, we can begin the next phase.

When paired with target personas and user experience data, this information we gathered in the first phase will help us create an overall strategic vision for your brand that will define its digital state, as well as its message and its position in the marketplace. This is the point of the process where we’re able to create a plan to bring our vision to life. We outline key brand features and selling points, messaging, media and communications plans, technology considerations, and analytics strategy as well as business goals, objectives and timelines. At the end of the Planning Phase, we and you will know where we’re going and how we’re going to get there.

CREATE & ITERATE

After spending so much time thinking and planning, strategizing and analyzing, we’ve got the answers to who, what, where, when, and why. Now comes the part where we get to figure out how.

This Is when It really gets fun!

Creative, social, search, tech, the account guys, our clients – we all work toget her. We mix It up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh and argue. Architectures are built and wireframes begin to take shape. The result of all t his Integration Is, well … int egration. We aeate Ideas that help Integrate a brand not just across different platforms, but woven into people’s lives. Ideas that engage, entertain and inform, and that consumers relate to. Ideas that engage with how they connect, converse, and consume. It ‘s what we call a “brand ecosystem”. Our dlents just call it “awesome.”

MEASURE

Although we have a superbly talented and artistic creative team, we do realize that our purpose is not to build an art gallery. Yes, we want to move people, but we are moving them to your brand. We want to inspire people, but we are inspiring them toward sales and conversions. So we need be sure that we are getting results. This is the purpose of the Measure phase. By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We figure out what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand. And the best part is, our clients are never expected to just take our word for it. You’re free to form your own opinions based on the data. It’s a collaborative process every step of the way.

EXECUTE

This is where it all comes toget her. Prototypes are built, and sites begin to come to life. This Is when our strategies are implemented and campaigns launched. The devils hidden in the details are found, and the necessary exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content This phase is one of the most extensive and collaborat ive processes, often involving roles that include user experience, Interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more. But for you, the client, this Is the easy part That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough decisions. You’ve seen the research and embraced the insights. You’ve approved the plan and shared In the vision. There’s still work to do, but your focus begins to shift to ‘launch’ at this point In the
process.

OPTIMIZE

Like the proverbial housewife, we never consider our work to be “done”. We live in a real-time world, and that world is never resting, always changing. So we, too, believe in staying vigilant. We never sit back and just admire what we’ve done. Instead, we’re constantly looking for ways to make it better. We use the data and resu lts we’ve obtained during the first five phases to optimize and improve the final product. If somethings not performing like it should, we need to tweak it. If it’s not working at all we’ll drop it. If it’s blowing the lid off expectations, we double down. This is not a one-time thing, but something we do repeatedly as needed. But that’s what it’s al l about. Continuous progress. Constant forward motion. We don’t want to just help you reach goals for sales, market share or ROI, we want to help you shatter them. Our goal is to help your brand take a powerful, dramatic LEAP forward. And we’ll do just that. .. one step at a time.