The first thing we do Is listen. We ask quest ions, and we listen to you. This Is the only way we can learn about your goals, your brand, your industry, and your customers. We scope out your rivals. This Is the time to figure out exactly what they’re up to. What they do and say, and why. Once we’ve got a good grasp on their strengths and weaknesses, we can evaluate how your brand stacks up to to theirs.
We check the facts. Of course, this means we research and analyze, but for us this doesn’t mean just sifting through data and crunching numbers. We like to read the tea leaves. We can discover trends and patterns and look for key insights beyond the numbers and stats. That Is what the Listen phase is all about. If it sounds thorough. it’s because It needs to be. In this phase of the process, we are trying to uncover key insights that will guide our thinking and yours, and lay the foundation tor everything
we do together.
When it comes to creating an integrated marketing strategy, we know that we can’t just get started with it If we haven’t done our homework first. That’s why we’ve taken the time in the first phase to make sure we’ve gathered all the information that we can. But once that process is done, we can begin the next phase.
When paired with target personas and user experience data, this information we gathered in the first phase will help us create an overall strategic vision for your brand that will define its digital state, as well as its message and its position in the marketplace. This is the point of the process where we’re able to create a plan to bring our vision to life. We outline key brand features and selling points, messaging, media and communications plans, technology considerations, and analytics strategy as well as business goals, objectives and timelines. At the end of the Planning Phase, we and you will know where we’re going and how we’re going to get there.
CREATE & ITERATE
After spending so much time thinking and planning, strategizing and analyzing, we’ve got the answers to who, what, where, when, and why. Now comes the part where we get to figure out how.
This Is when It really gets fun!
Creative, social, search, tech, the account guys, our clients – we all work toget her. We mix It up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh and argue. Architectures are built and wireframes begin to take shape. The result of all t his Integration Is, well … int egration. We aeate Ideas that help Integrate a brand not just across different platforms, but woven into people’s lives. Ideas that engage, entertain and inform, and that consumers relate to. Ideas that engage with how they connect, converse, and consume. It ‘s what we call a “brand ecosystem”. Our dlents just call it “awesome.”
This is where it all comes toget her. Prototypes are built, and sites begin to come to life. This Is when our strategies are implemented and campaigns launched. The devils hidden in the details are found, and the necessary exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content This phase is one of the most extensive and collaborat ive processes, often involving roles that include user experience, Interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more. But for you, the client, this Is the easy part That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough decisions. You’ve seen the research and embraced the insights. You’ve approved the plan and shared In the vision. There’s still work to do, but your focus begins to shift to ‘launch’ at this point In the