Archives: Process Steps

Process Infographic Post Type

OPTIMIZE

Like the proverbial housewife, we never consider our work to be “done”. We live in a real-time world, and that world is never resting, always changing. So we, too, believe in staying vigilant. We never sit back and just admire what we’ve done. Instead, we’re constantly looking for ways to make it better. We use …

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EXECUTE

This is where it all comes together. Prototypes are built, and sites begin to come to life. This Is when our strategies are implemented and campaigns launched. The devils hidden in the details are found, and the necessary exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content …

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MEASURE

Although we have a superbly talented and artistic creative team, we do realize that our purpose is not to build an art gallery. Yes, we want to move people, but we are moving them to your brand. We want to inspire people, but we are inspiring them toward sales and conversions. So we need be …

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CREATE & ITERATE

After spending so much time thinking and planning, strategizing and analyzing, we’ve got the answers to who, what, where, when, and why. Now comes the part where we get to figure out how. This Is when It really gets fun! Creative, social, search, tech, the account guys, our clients – we all work together. We …

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PLAN

When it comes to creating an integrated marketing strategy, we know that we can’t just get started with it If we haven’t done our homework first. That’s why we’ve taken the time in the first phase to make sure we’ve gathered all the information that we can. But once that process is done, we can …

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LISTEN

The first thing we do Is listen. We ask quest ions, and we listen to you. This Is the only way we can learn about your goals, your brand, your industry, and your customers. We scope out your rivals. This Is the time to figure out exactly what they’re up to. What they do and …

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