The first thing we do Is listen. We ask quest ions, and we listen to you. This Is the only way we can learn about your goals, your brand, your industry, and your customers. We scope out your rivals. This Is the time to figure out exactly what they’re up to. What they do and say, and why. Once we’ve got a good grasp on their strengths and weaknesses, we can evaluate how your brand stacks up to to theirs.
We check the facts. Of course, this means we research and analyze, but for us this doesn’t mean just sifting through data and crunching numbers. We like to read the tea leaves. We can discover trends and patterns and look for key insights beyond the numbers and stats. That Is what the Listen phase is all about. If it sounds thorough. it’s because It needs to be. In this phase of the process, we are trying to uncover key insights that will guide our thinking and yours, and lay the foundation tor everything
we do together.

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