Although we have a superbly talented and artistic creative team, we do realize that our purpose is not to build an art gallery. Yes, we want to move people, but we are
moving them to your brand. We want to inspire people, but we are inspiring them toward sales and conversions. So we need be sure that we are getting results. This is the purpose of the Measure phase. By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We figure out what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand. And the best part is, our clients are never expected to just take our word for it. You’re free to form your own opinions based on the data. It’s a collaborative process every step of the way.

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