When it comes to creating an integrated marketing strategy, we know that we can’t just get started with it If we haven’t done our homework first. That’s why we’ve taken
the time in the first phase to make sure we’ve gathered all the information that we can. But once that process is done, we can begin the next phase. When paired with target personas and user experience data, this information we gathered in the first phase will help us create an overall strategic vision for your brand that will define its digital state, as well as its message and its position in the marketplace. This is the point of the process where we’re able to create a plan to bring our vision to life. We outline key brand features and selling points, messaging, media and communications plans, technology considerations, and analytics strategy as well as business goals, objectives and timelines. At the end of the Planning Phase, we and you will know where we’re going and how we’re going to get there.

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